Glance Links – February 2014

5 02 2014

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Just some stuff that caught my eye recently, and might help you in your marketing efforts! If you have any that you would like to pass on to me… hit me up!

pro_laptopemail_275x185Six Social Media Tips That Will Improve Your Marketing – You’ll slap yourself on the head when you read some of these completely random, unique social media tips.

5 Steps to Writing an Amazing LinkedIn Recommendation – I’ll be honest… LinkedIn endorsements annoy me. For the last two years, many click-happy people have been gleefully endorsing me for skills that I do not possess. I don’t like to shop, so my endorsements for Retail and Merchandising were quite a surprise. I put much more stock into a LinkedIn “recommendation”. Because of the quid pro quo aspect of social media, I know I better write some to get some. Check out this link for some great info.

Real World Education for Modern Marketers – Like some of my favorite sites (AWeber, Marketo), MarketingProfs provides tons of outstanding free content on a wide variety of marketing subjects. Peruse the site, you’ll be glad you did.

Navigating the Social Media Jungle – If you look past the cartoonish appearance, Social Media Examiner helps businesses discover how to best use social media, blogs and podcasts to connect with customers. Simple… Best thing to do is subscribe to the newsletter to get it all in your inbox, but dig into the site for some nuggets.

ffb11958Too Much Fun With Fonts – Lastly, have some fun today. Here are some very familiar, free fonts from famous brands like Coca-Cola, Walt Disney, The Godfather movies, Calvin and Hobbes, etc. So jazz up that condo community newsletter you’ve been working on!

My life has been ice and snow lately, and lots of it! GIMME MORE!!! Stay warm, my friends… JL

NEPA01

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Glance Links – December 2013

3 12 2013

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Just some stuff that caught my eye recently, and might help you in your marketing efforts!  If you have any that you would like to pass on to me… hit me up!

Santas-Workshop-colour

14 Google Tools You Didn’t Know Existed – Mashable has rounded up some lesser-known Google tools and applications that could help you cope with the loss of Reader, and rekindle your love for Google. From fun tools like Google NGram Viewer to useful resources like Full Value of Mobile Calculator, you’ll find an array of tools for developers to small business owners to the average consumer. I liked Google Fonts… a great open source for all kinds of type faces. Check them out and see what tickles your fancy!

10 Things You Didn’t Know Dropbox Could Do – There are loads for Dropbox lovers out there… me included! As with most software or services, we never fully take advantage of what’s offered. There are other storage and upload options, and ease of use hints. Love me some Dropbox!

google-plus-banner-300x168Google+ For Professional Bloggers and Content Creators – If you want to be the best, learn from the best! Lynette Young is THE authority on Google+, and she is satisfying the public outcry for real boot camp training on this social platform. This one is in the Philadelphia area, check back for an event near you.

Marketo Definitive Guides – Last month I shared Marketo’s Definitive Guide To Engaging Email Marketing, an outstanding, comprehensive free download. They have many more titles and they are all in here in one spot! Like I said last time… Download them before they change their minds!!

TAKE A BREAK FROM MARKETING AND RELAX! – Might be the best tip I give you… flip the switch to “off” for a few hours and enjoy some holiday fun. Here is the schedule for Holiday TV Shows this month!

Have a Merry Christmas, and a Happy New Year!





Glance Links – September 2013

2 09 2013

helpful-links

Just some stuff that caught my eye recently, and might help you in your marketing efforts!  If you have any that you would like to pass on to me… hit me up!

social-media-managementAre Your Employees Socially Illiterate? –  I hope not. Social Media policies are a must, both as part of your marketing plan and to set employee expectations. As this article suggests, there is an ignored “potential of socially literate employees who use these tools and services to increase their own competence and thus the competence of the business.” Trust in them, and allow your employees to truly be part of your brand.

Public Speaking: The Chili Con Queso Test –  Need a speaker? Sure… I’m your huckleberry! I’ll say anything to anyone about anything. Sign me up!! But some of the most seasoned pros have some angst about public speaking. While these six tips froGini Dietrich may be obvious, she packages them nicely in a great, mouth-watering article. This is one worth referring back to, again and again.

Six Week LinkedIn Lesson –  You’re checking people out, so you better assume that people are checking on you… get your personal brand together. I love this article and so will you.  Follow these steps and get your LinkedIn ship together.

All The Guides In One Place –  I may have a bit of a man crush on AWeberPeriodically, they will publish guides on various aspects of email marketing. They are excellent, containing great tips and tricks for many businesses. Here they are archived in one place… for free. If you do email marketing, this site is for you.

Keep learning, my friends… and now it’s back-to-school time. Summer, I barely got to know you…  JL





Glance Links – August 2013

8 08 2013

social-media-stats

Just some stuff that caught my eye recently, and might help you in your marketing efforts!  If you have any that you would like to pass on to me… hit me up!

CTA-Guide-CoverCall To Action Guide For EMail Marketing – Great stuff from the beautiful people at AWeber. Make your “call to action” eye-grabbing and attention-snatching, and position it perfectly… then sit back and watch the responses roll in!  PDF Download…

Social Media Image Sizing Cheat Sheet – Recent changes to Facebook pages, Twitter headers, YouTube channels and other social sites has made it difficult to get the size of your images just right. Bookmark this page, and the next time you’re about to post a picture or change your profile image, refer to this handy cheat sheet.

26 Social Stats From 2013 You Should Know –  I find myself explaining why social marketing is important to a business. I do this a lot. Here are some great, current tidbits to make your argument… or your next presentation!

3 Copywriting Mistakes Hurting Your Business (and How to Fix Them) – Make your website work harder by correcting these three common copywriting mistakes. If you are like me, writing doesn’t come without a certain amount of agita… so anything helps! This article will certainly correct some mistakes.

One more thing… does anyone else find it interesting that the word “copywriting” gets flagged in some SpellCheck programs?  Anyway… I hope these items are helpful!  Love to discuss…  JL





Isle Full Of Noises

7 06 2013

mummers-2“Be not afeard.  The isle is full of noises.” – from The Tempest by William Shakespeare.

My first rule of marketing… If you have something great to say, don’t just say it.  Shout it from the rooftops!

Those rooftops must include every platform you have at your disposal… website, email, social media, print ads, signage… everything!  Whatever the message is – new product announcements, events, etc.  If it’s big you’ve got to hit em’ hard, loud and proud!

Creating good content is tough, and so many marketers miss opportunities to make their lives easier.  Big news can provide enough content carry you through several marketing cycles.  A store Grand Opening is not just a point in time, but an opportunity to bring great, positive information to an audience over a long period.  Simply sketched out…

One Week To Our Grand Opening!!Counting Down… Two More Days!! GRAND OPENING TODAY!!!  We Have The Mummers Here!!We’re Having So Much Fun, Let’s Make It A Party Weekend!!All Those Grand Opening Special Discounts?  Yeah, We’re Honoring Them All Month Long!!

(I make no apologies for my reckless use of the exclamation marks.  I’m excited… and they are free.)

The digital world is prime for a celebration.  Email, web and social require the same amount of planning as print ads and signage, but can and should be adjusted on the fly.  If things are going better than expected, let everyone know.  If it rains, let them know that too… but be positive.  “Sorry about the weather, folks, but the party is still going on!!!”

So get yourself together, and make a splash…

  • Website first… always!  This is where you want everyone to go, so start here!  Make a landing page with all of the important information about this great thing.  Update the page as information changes.  This landing page is your audience’s headquarters for this happening!
  • Have a blast with email!  Start getting the word out with a finely worded, visual email – with action items that send them to that website landing page for more information.
  • Wet whistles with Social!  Use Facebook ads, not just posts.  Tease with Twitter, and “Live Tweet” from an event.  Use all the platforms where your audience resides.  If promoting an event, set up a Foursquare location and reward check-ins.  Of course… lead everyone back to that awesome landing page!
  • Listen and Chat!  Keep tabs on the buzz you create, and don’t be afraid to join the party and dialogue with your audience.
  • Rinse, Lather, Repeat!  Update frequently on all fronts, until the news isn’t really news anymore.  And be aware of that fine line… the one between relevance and being a pain in the tuchas!

Granted, good content makes it all so easy.  But you have to recognize and seize these opportunities when they present themselves, and don’t be afeard to make some noise.

*** “Mummers” photo courtesy of fellow blogger – ohwhataworld… check her out!  I also make no apologies for being a Philly guy!





Carving A Good Stone

24 05 2013

librarpstesdfsdfsdfAccording to the website Dangerous Minds… “This headstone, located in the Goldfield Pioneer Cemetery in Goldfield, Nevada is apparently real. There are some doubts on the Internet as the red paint appears to be in mighty fine shape for being over 100 years old. Perhaps someone maintains the grave since it’s so unusual?”

Even if it’s not real, it’s pretty damn funny.

I’ve noticed when visiting my parent’s grave that there aren’t really any funny epitaphs. While beautiful and scenic, it is a somber place. Messages on the headstones are standard. Very poetic. Very tame. Very boring. I suppose that better content for this blog would be found in a non-Catholic cemetery…

I’m hoping I’ll have something extremely profound on my stone for future generations, or random people walking by. Something that will make a statement about my life and accomplishments. Or funny, like Rodney Dangerfield’s “There Goes The Neighborhood!” inscription.

At this point I haven’t accomplished anything headstone worthy, so it looks I’ll have to go with funny. But as I don’t plan on exiting this world anytime soon, I still have time to make a mark – in life and marble!

It could happen like this…

  • As a social media maven – “Founder of the LanganSpace Holographic Social Network”.
  • I know a little bit about soccer… “USA World Cup Winning Coach”. Or team bus driver?
  • Will one of my children give me the boost I need? “Here Lies John Langan, Father of the First Man on Mars”. Of course, if this happened I would want one of those cool Spock photon torpedo funerals!
  • Perhaps I will have an interesting death… “Centenarian, Died In Kiln Explosion”. I was making someone a pot…

I hope I don’t have to think about this anytime soon, but pondering is always good exercise for the brain. And I’m not sure if a cemetery plot is for me anyway. Stay tuned for a blog called “Creative Ash Scattering”.

If you have any suggestions for an appropriate epitaph, please comment below. It doesn’t have to be appropriate, either… best suggestion wins a much sought after “legs end” pall bearer position at my funeral services.

This weekend and everyday, lets not forget and be thankful for all of the people who have served our country, and whose epitaphs credit them for the freedom we enjoy.

God Bless America.





Social, My Way

19 05 2013

franksinatraI unabashedly love Social Media.  Not just for business, but my personal life too.  I’m so appreciative of rekindled relationships that I had thought were gone forever.  And that Social Media love is not unrequited, either.  Social loves me too.

And what’s not to love?  Social has made the already incredible world wide web that much more incredible.  It has torn down governments, companies, and people… most who actually deserved it.  Social reports news faster, and sometimes more accurately.

Social Media will continue to change and evolve as more platforms are created.  But it will always be about people sharing and conversing.  It is the greatest equalizer, giving everyone a voice in this mad world.  Good or bad, the people who use Social correctly will be the influencers in the years ahead.

One of my favorite sayings is, “There is a right way and a wrong way to do things.”  I believe this professionally, and personally.  No life lessons today, so you can relax.  Like everything, as Social evolves it must be done the right way.

Let the record show, this is My Way:

  • Be Positive!  I recently saw a post by my local soccer equipment store, linking to the article about the referee who was killed  during a match in Phoenix.  Yep… that’s a mistake.  Always provide content that reflects positively on your company and the industry you serve.  It’s simple, you get nothing from negative.
  • Engage!  Social Media is a giant conversation, so jump in.  Give your audience something to think about.  Your content should be such that your customer wants to respond.  Then you reply, and so on, and so on…  Ask questions and provide answers.    This will inspire trust and more engagement.
  • Don’t Hide!  No business does things 100% right.  Embrace any customers who push back at you, or attack you on SM.  Work to solve their problems publicly and show your commitment to getting things right.
  • Truth Rules!  Simply put, don’t lie.  Make sure you that what you say is correct.  Your customer is not just listening, but they are out there talking about your company, and probably to everyone but you.  They may not agree with what you put out there, but you will do a lot better if it is real and accurate.
  • Push The Envelope!  Don’t be afraid to get  little bit out of your comfort zone.  Be funny.  If you don’t think you are, find someone who can help you.  Don’t push it all the time, just enough to let your audience know that Robby the Robot isn’t creating your content.  So, link to that funny article or post that cartoon… it’s liberating!
  • Share!  Coming up with good content is tough, so don’t be afraid to share relevant content from other sources.  And if you want to really push that aforementioned envelope, share something from a competitor.  Shows confidence, don’t you think?  It will probably freak out your competitor a bit too.  Give them credit, of course…
  • Quality First!  Quantity second.  If you have something relevent to say or share, do it.  If not, keep quiet and listen to the conversation.  Posting for the sake of posting can dilute your message.  No yapping!

Looking at some of the key terms, it’s sort of “old school”… conversations, trust, talking, truth, quality, etc.  Nothing really new or earth shattering here.  Social… it’s new?  Nope, it’s old… and it’s all about people, people!

And I said there would be no life lessons…