B-Musings – Get Up, Stand Up Edition

12 01 2017

“B-Musings”… sharing random blurbiage and ping-pong balls rattling around my dome.  

The Purge – Every year, I make a conscious effort to trim down my Facebook Friends List. Not to be mean-spirited or anything like that… it just a process of cleaning up my timeline. It’s kind of a “new year” thang.

unfriendI tend to “friend” people haphazardly. If you reach out to me, and we have a few friends in common, I’ll usually make the connection. I’m always eager to expand my network. But once a year – usually in January – I trim down the list.

If I haven’t had any meaningful dialogue with someone in the past year, he/she gets whacked. That is my only requirement, except for people in my list who have passed on. If you die, we are friends forever. Weird, I know…

But this year I was forced to add some new criteria, mostly because of the heightened political atmosphere. Tough decisions were made, deleting some long time connections.‪ But at the end of the day, social media is supposed to be fun. Right?

So if we are no longer connected, some of the reasons are below:

  • Our morality differed… for example, I don’t make jokes about gun violence.
  • You bullied my other friends.
  • You repeatedly shared fake news or websites to further some agenda (whether I agree with that agenda or not).
  • You were a dick.

Doesn’t seem like much, but it added up to 159 people. Sorry… do better. Be nicer. Don’t be a dick.

Social media was invented to be fun. (Well… Facebook was actually invented so Zuckerberg could get laid. But that’s fun, right?)

We may not always see eye-to-eye, and if we disagree I always appreciate a good, respectful argument. So, I’m glad we are still friends… for now!

Feral MerylMy mail carrier is terrific. She is consistently on time, and knocks the door when delivering a package. She is always smiling and happy. But while she is very good at her job, her political views are not important to me.

nixonelvisI’m not a fan of celebrity. I respect and appreciate the talents of actors, musicians or sports figures, and anyone who excels in their chosen fields. Are you an expert on politics because you’ve won an Oscar, Emmy, Grammy or a Super Bowl? Um… no. I don’t tune in to a movie or sporting event to hear the news or political opinions. I’m escaping from that stuff.

Sports figures, especially coaches, hate when they are questioned about tactics or strategy. The general public knows nothing about the intricacies of their sport. So why should we care about your political views, Charles Barkley?

Meryl Streep is the best actress in history. Challenge that statement, I dare ya. So when she took the stage this week to accept a lifetime achievement award, I expected her usual funny and humble acceptance. And when she launched into her political speech I started to cringe.

Don’t get me wrong… I agree with every syllable of her speech. It was delivered beautifully, and it clearly resonated with the audience in the theater and around the world. Of course it did… she is the best actress on the planet reading from a very professionally written script. But I turned the TV on that night for entertainment, not a political speech.

I love you, Meryl. I agree with your statement. You deserve every acting award in the world, and I will continue to watch your movies. Now sit down and shut the fuck up.

You too, Scott Baio and Ted Nugent! (Trying to be fair…)

An Appreciation – I wrote these words last April: “At the end of the day, I want my President to represent our country positively and professionally, and be committed to keeping my family safe.”

fullsizerender-19For the past eight years, I’ve had that with Barack Obama.

I didn’t always agree with his policies. In fact, I sometimes disagreed strongly. But that is to be expected with the complexity of issues faced by a President.

But in January of 2009, he entered the office with so much raw energy, optimism and hope. He still has all of that, and a few more gray hairs. We pretty much knew he was a good man, and he proved it to us. Every day, he worked tirelessly for his country while facing unprecedented opposition and unfathomable hatred.

And for every minute of those eight years, President Obama and his family have represented our country with dignity and grace. History will determine if he was a good President – I think it will show him to be a great one.

Like many people, I’m scared for my country. But I won’t dwell on that.

Today, I’ll just thank the President of the United States for a job well done.

As with anything I write, I welcome your comments and spirited, respectful debate. 





Glance Links – August 2014

1 08 2014

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I like to fill this post with links that will help your marketing efforts. But since I’m on vacation and in a pretty good mood, I thought I would share some examples of “social media done right” with these favorite Facebook pages. The only criteria is that each are funny or interesting (or both), and engaging to their communities. Enjoy!

Upper Darby Police Department – The boys in blue in this Philadelphia suburb (pictured above) stay connected to their community with this hilarious page, with great stories about just how funny peeps and perps can be. It’s also full of news and crime reports… serious when it needs to be. Kudos to this genius content creator.

George-TakeiGeorge Takei – Actor, artist, activist… renaissance man. He’s done it all and he posts some hysterical stuff. Oh Myyyy….

The Order of the Good Death – Caitlin is a Los Angeles-based mortician who sees death everyday, and shares her interesting, albeit unusual insights into dying. Not very funny, but certainly insightful. And definitely worth a look.

10462459_928795490469983_2205502833807129176_nRandom Hearts with Roxy and Friends – This is a charming page that my cousin put up a few months ago, and it never ceases to make me smile. Roxy challenges us all to find and post images of hearts, and her friends have responded with photos… everything from clouds to water stains to bruised toenails. I’ve yet to be so inspired, but I’m still looking. Shouldn’t we all be? Follow her for that extra little nudge…

We Are Ultras – Allow me just one soccer page to promote… dedicated to the Women Soccer Supporters of the world – The Ultras. The women who hold nothing back. The women who know Ultra is a way of life! May the soccer gods bless them all!

10590473_692454767476177_3217539378266761369_nDangerous Minds – Celebrating weirdness of all kinds, with specific favorites like 60’s and 70’s advertising, obscure punk rock and various counter-culture oddities. You may not find it funny or interesting, and you may just shake your head a little… if it is still attached! I guarantee you will share something on this site with your warped friends!!

The Onion – Yeah, yeah… who doesn’t know about the Onion? But they make me laugh multiple times a day, and any list would be incomplete without them. The standard bearer for online, irreverent satire since 1765.

This is my weird, fun stuff… where is yours? Share your favorite pages…





Flippin’ Facebook

8 07 2014

cs9NN“I’ve had it with Facebook.” ~ John Q. Public

How many times have you heard this complaint? The constantly changing layout, hard to follow rules, more ads in your news feed, and the dwindling reach for company pages… flippin’ Facebook is a nightmare! Users can’t comprehend how Facebook has the nerve to make changes to the FREE site they love so much, and company page owners are mad that they now actually have to PAY for Facebook advertising. It’s exasperating!

Users need to relax. Breathe… Embrace the changes, because they are almost always designed to give you a more positive experience. The ads are the price you pay for using Facebook for free. And be honest, you get enough out of the Facebook experience to justify putting up with a few ads in your News Feed. The reality is that everyone has the right to make money – including the gods of Facebook. To think otherwise is Un-American! Truthfully, I can’t believe they took this long to end the free ride for company pages.

I’ve been speaking with a lot of small business owners about the decreasing reach of Facebook company posts. While we have been lamenting the decline, it should cause us to embrace and understand exactly what Facebook advertising can do. That “free” ride has been over for a while now, but Facebook is still the best way to target specific customers.

20130812-full1If you have been doing it correctly, you have built a Facebook following of the right people – people who want to do business with you. And you have been providing them with good content that helps grow your business. “Boosting” those great posts to your loyal “listeners” must now be a part of your budget. Low cost Promoted Posts not only reach your followers but can be expanded further to reach potential customers, by using specific demographic targeting and keywords – at very affordable prices.  I’m not saying that every post deserves boosting, because your core customers will probably visit your page frequently. Pick your spots and, most importantly, track your results.

Boosting works. Ads are similar, and certainly hit a wider audience. Think about spending $50 to reach 10,000 very specific people… Can that be accomplished with any other traditional B2C advertising method?

Whether you do a Facebook Ad or a Promoted Post, dedicate a portion of your marketing budget to make a big impact. If you are a small business it is a no-brainer. You’ll wonder why you weren’t doing this all along.

And quit yer whining…