Glance Links – October 2013

21 10 2013

marketing1

Just some stuff that caught my eye recently, and might help you in your marketing efforts!  If you have any that you would like to pass on to me… hit me up!

Email-MarketingDefinitive Guide to Engaging Email Marketing – If you are new to email marketing and need to get started, or you are a guru looking to kick it up a few gears, this PDF download from Marketo is for you. Kind of odd to see something this comprehensive – over 150 pages – with lots of tips and info… for free! Download it before they change their minds!

CAN-SPAM Act: A Compliance Guide for Business – Do you use email in your business? The CAN-SPAM Act, a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations. This link from the Federal Trade Commission explains it all for you, or you can download the handy-dandy PDF!

Goodbye, Keyword Data: Google Moves Entirely to Secure Search – I’m not an SEO expert, but I do know just enough to get me into trouble. I’m not sure what Google is trying to do, but it’s clear that marketers will lack some basic data going forward. An interesting read…

Turning-off-LinkedIn-Activity-Broadcast-Updates-390x250LinkedIn Makeover – Donna Serdula wants to turn your LinkedIn profile upside down… but in a good way. Yes, she is a gunslinger for hire, and her site is full of great tips and blog posts that will help get your professional profile noticed. But Donna is also a Philly area girl who is “not affiliated with or endorsed by LinkedIn in anyway”, and she loves helping people tell their story. Her information has helped me more than once, and since I’ve never paid her I thought I would send some of my peeps her way. Enjoy!

Just a few tricks and treats for you… Aren’t these spook-tacular? Happy Halloween, my friends!

Advertisements




B-MUSINGS… Cool August Night Edition

13 08 2013

“B-Musings”… random blurbiage and ping pong balls rattling around my dome.  Why?  Because I can, and I have a blog!

photo

Beachin’ It – In a previous post, I mentioned my new found longing to be at the beach. It hasn’t waned. Fortunately I was able to get to the shore a couple of weeks ago and quench that thirst. My friends know that I am not one to stay at the beach for more than an hour… two tops. So the 10 hours over two days I spent sitting on the sand was a revelation. Granted, I was blessed with the right mix of great weather and great company… the perfect storm. It also came at the right time, in what has been a very hectic few months.

I’m going back next week, to plop my ass on that chair again. Can’t wait… I seem to be a poster boy for change lately, and I have to say I’m enjoying it.  Look out, fudgy wudgy man…

Culling the Facebook Herd – I like to go into my social media contacts periodically, and “unfriend” some people and places with whom I no longer interact. Recently I cleaned out a bunch of brands, bands, movies and other assorted “Likes”. Alas, I also jettisoned about 10 people who have thus far failed to enrich my social media experience. But as I was going through the exercise I came to four Facebook friends who are deceased. Obviously I was aware of them in my list, and each had very different levels of friendship for me. It’s nice that friends and family still drop comments on their pages for birthdays, anniversaries, holidays, etc.

So… those four will remain. Until I see them again.

The Soccer Supporter Mentality – I spend a decent amount of time explaining this concept to my non-soccer friends, so I thought I would throw it out for some comments. I fully expect Philadelphia Union striker and rising star Jack McInerney to be playing somewhere else next year, and I’m okay with it. If he moves to Europe, he will develop faster and better than in MLS. And that is good for U.S. Soccer, the priority.

Unlike any other sport, the true fan places country over club.  I think it is the best way to go, we support our national team first, then we have favorite domestic and/or overseas club teams… and we are rabid about all of them!!!  For me… USMNT, then Union, then Manchester United. The goal is always to fortify the national squad. Nuff said…

photo1Wedding of the Century – I often call Joe O’Hagan my faux cousin, when in fact he is my oldest and dearest friend. Our Moms were best friends growing up in Belfast, and travelled to America together on the Mayflower (well… that’s what they led us to believe).  So Joe, myself, his and my sisters grew up as cousins. He’s been a swinging bachelor for all these years until the fair Jennifer finally lassoed him to the ground. When I got news of their pending nuptials I expected an epic event, and was not disappointed.

It was a grand day, epic in its tradition and simplicity. I was honored to be asked to do a reading at the traditional Catholic ceremony, and I delivered it with my usual panache. The reception was held at the same classic venue that hosted my Senior Prom 35 years ago, and the place hasn’t changed one bit! The flashback feeling was aided by a great DJ who played Sinatra and other standards during dinner, and pulled out all the classic wedding reception dance hits… “Celebrate good times, come on!!” Joe’s nephew gave what might have been the greatest best man toast ever, and the newly married couple danced to an absolutely perfect song choice – the beautiful “At Last” by Etta James.

It truly was an epic event. All that was missing was a whiskey sour fountain and the garter / bouquet tossing, omitted I assume because of the groom – throwing anything is dangerous at his advanced age. But there were four other things missing… Joe and Marie, and Bunty and James. No doubt they would have been delighted that after a half century we are all still together.  Real family… no faux, mofo.

Good times, good people, good craic.

bemused-instructor

Meet Herb… Official “Face” of the B-Musing Blog Post.  Are you B-Mused now? A-Mused? Both?

Let me know by commenting below… Herb needs to know!!!





Glance Links – August 2013

8 08 2013

social-media-stats

Just some stuff that caught my eye recently, and might help you in your marketing efforts!  If you have any that you would like to pass on to me… hit me up!

CTA-Guide-CoverCall To Action Guide For EMail Marketing – Great stuff from the beautiful people at AWeber. Make your “call to action” eye-grabbing and attention-snatching, and position it perfectly… then sit back and watch the responses roll in!  PDF Download…

Social Media Image Sizing Cheat Sheet – Recent changes to Facebook pages, Twitter headers, YouTube channels and other social sites has made it difficult to get the size of your images just right. Bookmark this page, and the next time you’re about to post a picture or change your profile image, refer to this handy cheat sheet.

26 Social Stats From 2013 You Should Know –  I find myself explaining why social marketing is important to a business. I do this a lot. Here are some great, current tidbits to make your argument… or your next presentation!

3 Copywriting Mistakes Hurting Your Business (and How to Fix Them) – Make your website work harder by correcting these three common copywriting mistakes. If you are like me, writing doesn’t come without a certain amount of agita… so anything helps! This article will certainly correct some mistakes.

One more thing… does anyone else find it interesting that the word “copywriting” gets flagged in some SpellCheck programs?  Anyway… I hope these items are helpful!  Love to discuss…  JL





Isle Full Of Noises

7 06 2013

mummers-2“Be not afeard.  The isle is full of noises.” – from The Tempest by William Shakespeare.

My first rule of marketing… If you have something great to say, don’t just say it.  Shout it from the rooftops!

Those rooftops must include every platform you have at your disposal… website, email, social media, print ads, signage… everything!  Whatever the message is – new product announcements, events, etc.  If it’s big you’ve got to hit em’ hard, loud and proud!

Creating good content is tough, and so many marketers miss opportunities to make their lives easier.  Big news can provide enough content carry you through several marketing cycles.  A store Grand Opening is not just a point in time, but an opportunity to bring great, positive information to an audience over a long period.  Simply sketched out…

One Week To Our Grand Opening!!Counting Down… Two More Days!! GRAND OPENING TODAY!!!  We Have The Mummers Here!!We’re Having So Much Fun, Let’s Make It A Party Weekend!!All Those Grand Opening Special Discounts?  Yeah, We’re Honoring Them All Month Long!!

(I make no apologies for my reckless use of the exclamation marks.  I’m excited… and they are free.)

The digital world is prime for a celebration.  Email, web and social require the same amount of planning as print ads and signage, but can and should be adjusted on the fly.  If things are going better than expected, let everyone know.  If it rains, let them know that too… but be positive.  “Sorry about the weather, folks, but the party is still going on!!!”

So get yourself together, and make a splash…

  • Website first… always!  This is where you want everyone to go, so start here!  Make a landing page with all of the important information about this great thing.  Update the page as information changes.  This landing page is your audience’s headquarters for this happening!
  • Have a blast with email!  Start getting the word out with a finely worded, visual email – with action items that send them to that website landing page for more information.
  • Wet whistles with Social!  Use Facebook ads, not just posts.  Tease with Twitter, and “Live Tweet” from an event.  Use all the platforms where your audience resides.  If promoting an event, set up a Foursquare location and reward check-ins.  Of course… lead everyone back to that awesome landing page!
  • Listen and Chat!  Keep tabs on the buzz you create, and don’t be afraid to join the party and dialogue with your audience.
  • Rinse, Lather, Repeat!  Update frequently on all fronts, until the news isn’t really news anymore.  And be aware of that fine line… the one between relevance and being a pain in the tuchas!

Granted, good content makes it all so easy.  But you have to recognize and seize these opportunities when they present themselves, and don’t be afeard to make some noise.

*** “Mummers” photo courtesy of fellow blogger – ohwhataworld… check her out!  I also make no apologies for being a Philly guy!





Social, My Way

19 05 2013

franksinatraI unabashedly love Social Media.  Not just for business, but my personal life too.  I’m so appreciative of rekindled relationships that I had thought were gone forever.  And that Social Media love is not unrequited, either.  Social loves me too.

And what’s not to love?  Social has made the already incredible world wide web that much more incredible.  It has torn down governments, companies, and people… most who actually deserved it.  Social reports news faster, and sometimes more accurately.

Social Media will continue to change and evolve as more platforms are created.  But it will always be about people sharing and conversing.  It is the greatest equalizer, giving everyone a voice in this mad world.  Good or bad, the people who use Social correctly will be the influencers in the years ahead.

One of my favorite sayings is, “There is a right way and a wrong way to do things.”  I believe this professionally, and personally.  No life lessons today, so you can relax.  Like everything, as Social evolves it must be done the right way.

Let the record show, this is My Way:

  • Be Positive!  I recently saw a post by my local soccer equipment store, linking to the article about the referee who was killed  during a match in Phoenix.  Yep… that’s a mistake.  Always provide content that reflects positively on your company and the industry you serve.  It’s simple, you get nothing from negative.
  • Engage!  Social Media is a giant conversation, so jump in.  Give your audience something to think about.  Your content should be such that your customer wants to respond.  Then you reply, and so on, and so on…  Ask questions and provide answers.    This will inspire trust and more engagement.
  • Don’t Hide!  No business does things 100% right.  Embrace any customers who push back at you, or attack you on SM.  Work to solve their problems publicly and show your commitment to getting things right.
  • Truth Rules!  Simply put, don’t lie.  Make sure you that what you say is correct.  Your customer is not just listening, but they are out there talking about your company, and probably to everyone but you.  They may not agree with what you put out there, but you will do a lot better if it is real and accurate.
  • Push The Envelope!  Don’t be afraid to get  little bit out of your comfort zone.  Be funny.  If you don’t think you are, find someone who can help you.  Don’t push it all the time, just enough to let your audience know that Robby the Robot isn’t creating your content.  So, link to that funny article or post that cartoon… it’s liberating!
  • Share!  Coming up with good content is tough, so don’t be afraid to share relevant content from other sources.  And if you want to really push that aforementioned envelope, share something from a competitor.  Shows confidence, don’t you think?  It will probably freak out your competitor a bit too.  Give them credit, of course…
  • Quality First!  Quantity second.  If you have something relevent to say or share, do it.  If not, keep quiet and listen to the conversation.  Posting for the sake of posting can dilute your message.  No yapping!

Looking at some of the key terms, it’s sort of “old school”… conversations, trust, talking, truth, quality, etc.  Nothing really new or earth shattering here.  Social… it’s new?  Nope, it’s old… and it’s all about people, people!

And I said there would be no life lessons…