Glance Links – December 2013

3 12 2013

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Just some stuff that caught my eye recently, and might help you in your marketing efforts!  If you have any that you would like to pass on to me… hit me up!

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14 Google Tools You Didn’t Know Existed – Mashable has rounded up some lesser-known Google tools and applications that could help you cope with the loss of Reader, and rekindle your love for Google. From fun tools like Google NGram Viewer to useful resources like Full Value of Mobile Calculator, you’ll find an array of tools for developers to small business owners to the average consumer. I liked Google Fonts… a great open source for all kinds of type faces. Check them out and see what tickles your fancy!

10 Things You Didn’t Know Dropbox Could Do – There are loads for Dropbox lovers out there… me included! As with most software or services, we never fully take advantage of what’s offered. There are other storage and upload options, and ease of use hints. Love me some Dropbox!

google-plus-banner-300x168Google+ For Professional Bloggers and Content Creators – If you want to be the best, learn from the best! Lynette Young is THE authority on Google+, and she is satisfying the public outcry for real boot camp training on this social platform. This one is in the Philadelphia area, check back for an event near you.

Marketo Definitive Guides – Last month I shared Marketo’s Definitive Guide To Engaging Email Marketing, an outstanding, comprehensive free download. They have many more titles and they are all in here in one spot! Like I said last time… Download them before they change their minds!!

TAKE A BREAK FROM MARKETING AND RELAX! – Might be the best tip I give you… flip the switch to “off” for a few hours and enjoy some holiday fun. Here is the schedule for Holiday TV Shows this month!

Have a Merry Christmas, and a Happy New Year!





Glance Links – October 2013

21 10 2013

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Just some stuff that caught my eye recently, and might help you in your marketing efforts!  If you have any that you would like to pass on to me… hit me up!

Email-MarketingDefinitive Guide to Engaging Email Marketing – If you are new to email marketing and need to get started, or you are a guru looking to kick it up a few gears, this PDF download from Marketo is for you. Kind of odd to see something this comprehensive – over 150 pages – with lots of tips and info… for free! Download it before they change their minds!

CAN-SPAM Act: A Compliance Guide for Business – Do you use email in your business? The CAN-SPAM Act, a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations. This link from the Federal Trade Commission explains it all for you, or you can download the handy-dandy PDF!

Goodbye, Keyword Data: Google Moves Entirely to Secure Search – I’m not an SEO expert, but I do know just enough to get me into trouble. I’m not sure what Google is trying to do, but it’s clear that marketers will lack some basic data going forward. An interesting read…

Turning-off-LinkedIn-Activity-Broadcast-Updates-390x250LinkedIn Makeover – Donna Serdula wants to turn your LinkedIn profile upside down… but in a good way. Yes, she is a gunslinger for hire, and her site is full of great tips and blog posts that will help get your professional profile noticed. But Donna is also a Philly area girl who is “not affiliated with or endorsed by LinkedIn in anyway”, and she loves helping people tell their story. Her information has helped me more than once, and since I’ve never paid her I thought I would send some of my peeps her way. Enjoy!

Just a few tricks and treats for you… Aren’t these spook-tacular? Happy Halloween, my friends!





Glance Links – September 2013

2 09 2013

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Just some stuff that caught my eye recently, and might help you in your marketing efforts!  If you have any that you would like to pass on to me… hit me up!

social-media-managementAre Your Employees Socially Illiterate? –  I hope not. Social Media policies are a must, both as part of your marketing plan and to set employee expectations. As this article suggests, there is an ignored “potential of socially literate employees who use these tools and services to increase their own competence and thus the competence of the business.” Trust in them, and allow your employees to truly be part of your brand.

Public Speaking: The Chili Con Queso Test –  Need a speaker? Sure… I’m your huckleberry! I’ll say anything to anyone about anything. Sign me up!! But some of the most seasoned pros have some angst about public speaking. While these six tips froGini Dietrich may be obvious, she packages them nicely in a great, mouth-watering article. This is one worth referring back to, again and again.

Six Week LinkedIn Lesson –  You’re checking people out, so you better assume that people are checking on you… get your personal brand together. I love this article and so will you.  Follow these steps and get your LinkedIn ship together.

All The Guides In One Place –  I may have a bit of a man crush on AWeberPeriodically, they will publish guides on various aspects of email marketing. They are excellent, containing great tips and tricks for many businesses. Here they are archived in one place… for free. If you do email marketing, this site is for you.

Keep learning, my friends… and now it’s back-to-school time. Summer, I barely got to know you…  JL