Brand Her Caitlyn

3 06 2015

“I’m not doing it for money. I’m doing it to help my soul and help other people. If I can make a dollar, I certainly am not stupid. [I have] house payments and that kind of stuff. I will never make an excuse for something like that. Yeah, this is a business.” ~ Caitlyn Jenner in Vanity Fair

caitlyn-jenner-tweets-welcome-bruce-leadI’d love to be saying “bravo” to Caitlyn Jenner, but I can’t. Before the PC police attack me, please understand that I do believe that being transgender is real and not to be ridiculed. And the people who bring hate to this conversation are the lowest of the low. I firmly believe that if her transformation helps one person better deal with theirs, it’s a very good thing.

But it should be clear to everyone that yesterday’s coming out is more E! Network marketing of the next product of the Kardashian cash machine. The amount of money – hundreds of millions – being made with this initiative alone is obscene, and should not be applauded… unless there are plans for transgender support facilities across the nation. I doubt that very much.

Trinidad

Click to movie link…

I watched a tremendous documentary (Trinidad) last weekend about people undergoing gender reassignment surgery. It follows the process and lives of several people, including doctors, patients and their families. Needless to say, the transformation experience for Caitlyn Jenner has been a little different for the women in this film. All of them were concerned with the impact this decision has on their families, friends, careers – and how they can support each other. They lean on many for support, and witnessing that journey is revealing and life affirming.

None of them had media advisors, professional make-up and fashionistas, or a pre-op Annie Leibovitz photo shoot. It’s a stark contrast…

Bruce Jenner has been called “brave” to put himself out there, but he is extremely well compensated. And it’s clear from his time in the reality TV world that he does not care about public’s impression of him. But Caitlyn Jenner is a brand, launched simultaneously in Vanity Fair, on Twitter, and on this week’s Kardashian episodes. Her bravery diminishes with each check she deposits, with the Kardashians careening towards their goal of dumbing a generation of young Americans. Her biggest impact is taking a sensitive, complicated issue and creating a circus. The truly brave are the thousands of transgender people around the world… pushing forward, mostly alone.

The attention of the public will eventually move on the next big thing. And the collective strength of the transgender community will continue to support their own, and be worthy of our admiration.

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