Glance Links – October 2013

21 10 2013

marketing1

Just some stuff that caught my eye recently, and might help you in your marketing efforts!  If you have any that you would like to pass on to me… hit me up!

Email-MarketingDefinitive Guide to Engaging Email Marketing – If you are new to email marketing and need to get started, or you are a guru looking to kick it up a few gears, this PDF download from Marketo is for you. Kind of odd to see something this comprehensive – over 150 pages – with lots of tips and info… for free! Download it before they change their minds!

CAN-SPAM Act: A Compliance Guide for Business – Do you use email in your business? The CAN-SPAM Act, a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations. This link from the Federal Trade Commission explains it all for you, or you can download the handy-dandy PDF!

Goodbye, Keyword Data: Google Moves Entirely to Secure Search – I’m not an SEO expert, but I do know just enough to get me into trouble. I’m not sure what Google is trying to do, but it’s clear that marketers will lack some basic data going forward. An interesting read…

Turning-off-LinkedIn-Activity-Broadcast-Updates-390x250LinkedIn Makeover – Donna Serdula wants to turn your LinkedIn profile upside down… but in a good way. Yes, she is a gunslinger for hire, and her site is full of great tips and blog posts that will help get your professional profile noticed. But Donna is also a Philly area girl who is “not affiliated with or endorsed by LinkedIn in anyway”, and she loves helping people tell their story. Her information has helped me more than once, and since I’ve never paid her I thought I would send some of my peeps her way. Enjoy!

Just a few tricks and treats for you… Aren’t these spook-tacular? Happy Halloween, my friends!

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