Just some stuff that caught my eye recently, and might help you in your marketing efforts! If you have any that you would like to pass on to me… hit me up!
Are Your Employees Socially Illiterate? - I hope not. Social Media policies are a must, both as part of your marketing plan and to set employee expectations. As this article suggests, there is an ignored “potential of socially literate employees who use these tools and services to increase their own competence and thus the competence of the business.” Trust in them, and allow your employees to truly be part of your brand.
Public Speaking: The Chili Con Queso Test - Need a speaker? Sure… I’m your huckleberry! I’ll say anything to anyone about anything. Sign me up!! But some of the most seasoned pros have some angst about public speaking. While these six tips from Gini Dietrich may be obvious, she packages them nicely in a great, mouth-watering article. This is one worth referring back to, again and again.
Six Week LinkedIn Lesson - You’re checking people out, so you better assume that people are checking on you… get your personal brand together. I love this article and so will you. Follow these steps and get your LinkedIn ship together.
All The Guides In One Place - I may have a bit of a man crush on AWeber. Periodically, they will publish guides on various aspects of email marketing. They are excellent, containing great tips and tricks for many businesses. Here they are archived in one place… for free. If you do email marketing, this site is for you.
Keep learning, my friends… and now it’s back-to-school time. Summer, I barely got to know you… JL